NAVER: GLOBAL SERVICE ApPLICATION
Service | User Research | Individual | Collaboration
HOW CAN WE DESIGN A SERVICE APPLICATION CATERED TOWARDS THE PET INDUSTRY?
I interned at NAVER Corporation under the Apollo team for a ten week internship during the summer of 2017. I designed a crowd sourcing service application that catered towards transforming a regular dog owner into a dog pet parent in order to discourage pet abandonment.
Role & Contribution
I worked on secondary research, interviews, field trip, brainstorm, user testing with partner. Individually, I worked on ideating, final concept, storyboard, wireframe, user testing, and final prototype.
Final presentation, UI Screens, low fidelity prototype, weekly progress presentations.
Week 1: Desk Research/ Secondary Research, Affinity Diagram
Week 2-3: User Interview, In-Person Collage, Card Sort, Remote Diary Study, Digital Shadowing, Persona, User Journey Map, Affinity Diagram, 2x2 Framework, Design Principles
Week 4: Google Ventures Design Sprint
Day 1: Design Challenge, Journey Map, Project Vision, Competitor Audit, SWOT analysis
Day 2: How Might We, Affinity Map, Lighting Demo, Crazy 8's
Day 3: User Vote
Day 4: Rapid Prototyping, InVision
Day 5: User Testing
Week 5: Iterations, Rapid Prototyping
Week 6-8, 10: Iterations, Rapid Prototyping, InVision, User Flow
Week 9 (CEO side project): Crazy 8's, User Interview, Affinity Diagram, User Flow Presentation