NAVER: GLOBAL SERVICE ApPLICATION

Service | User Research | Individual | Collaboration

HOW CAN WE DESIGN A SERVICE APPLICATION CATERED TOWARDS THE PET INDUSTRY?

I interned at NAVER Corporation under the Apollo team for a ten week internship during the summer of 2017.  I designed a crowd sourcing service application that catered towards transforming a regular dog owner into a dog pet parent in order to discourage pet abandonment. 


Role & Contribution
I worked on secondary research, interviews, field trip, brainstorm, user testing  with partner. Individually, I worked on ideating, final concept, storyboard, wireframe, user testing, and final prototype. 

 Deliverables
Final presentation, UI Screens, low fidelity prototype, weekly progress presentations.

Design Brief
Improve people’s experience with pets in a meaningful way, considering the current pet industry, user benefits, company benefit, technologically capable, and implements user generated content. 
NAVER Corporation Design Internship Summer 2017, Jungu Kim

Team
Susie Lee, Bori Lee (partially)


Process

Internship Overview

Methods Exercised:

Week 1: Desk Research/ Secondary Research, Affinity Diagram

Week 2-3: User Interview, In-Person Collage, Card Sort, Remote Diary Study, Digital Shadowing, Persona, User Journey Map, Affinity Diagram, 2x2 Framework, Design Principles  

Week 4: Google Ventures Design Sprint

Day 1: Design Challenge, Journey Map, Project Vision, Competitor Audit, SWOT analysis

Day 2: How Might We, Affinity Map, Lighting Demo, Crazy 8's

Day 3: User Vote

Day 4: Rapid Prototyping, InVision

Day 5: User Testing

Week 5: Iterations, Rapid Prototyping

Week 6-8, 10: Iterations, Rapid Prototyping, InVision, User Flow

Week 9 (CEO side project): Crazy 8's, User Interview, Affinity Diagram, User Flow Presentation

 
A peek of my notebook from the summer!

A peek of my notebook from the summer!